Articles on Web Matters:
How to Measure the Success of Your Website
Many have asked me how do I measure the success of a website. You will probably agree that it depends. It depends what you want to achieve with the website in the first place.
Ok, ok… Make Money Right?
Most of us build websites to make money. And if that is the case, it’ll be easy to measure success. You would set a target as to how much you want to make with a website right at the beginning. No? Most of us do not have the slightest idea how to build a money making website so I understand why we did not set a monetary target in the first place. Otherwise, it would be a lame reply… “As much as possible!”.
If you make more money than you initially invested, you’ll be in profit. Typically, a DIY website would cost you less than $100 to set up and maintain for a year or even two. So if you make $100 in the first year, you break even. If you make $100 every month from the 6th month onward you are doing really well. So build 20 such websites and you could probably tell your boss you don’t really need that job!
But do you know…
How to make $100 per month with a website?
What do you sell to make money?
How much traffic do you need to make that monthly cheque?
Click on the link to read the rest of the article.
24 Feb 2007
Ivan Ong is an InternetMarketer by profession.
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5 Free Ways To Increase Your Website Traffic
I don't know about you, but when I first entered the world of internet marketing I thought I could just submit my newly finished website to a few search engines, then sit back as the visitors flocked to my site.
I imagined that people would arrive on my website, as if by magic, purchase goods, and perhaps come back again for more.
A week or so later I came down to earth with a big bump.
I realised that it would take a bit of time and effort to see the results that I was dreaming about!
Since my reality check, I have learned all about the weird and wonderful ways of internet marketing.
In this article I will tell you about my top 5 free ways of increasing website traffic.
All these methods are completely free and if you spend some time on them you will find that they work consistently.
(1) Writing Articles
Writing an article on a subject related to your website and getting that article published has two major benefits:
People who are interested in your article will read it and often click on the URL in your resource box find out more. This gets you another free targeted visitor. Targeted, because that reader wants to find out more on the subject of your article, which is hopefully related to the subject of your website.
Every publisher of your article must also publish your "resource box". Adding a resource box with your URL to all of your articles will increase the number of links leading back to your website, which in turn helps to increase your search engine position
For a list of directories to submit your article to, see http://www.homebiz-direct.com/articleWriting.html
(2) Forum Networking
There are many discussion forums on the internet, on every topic you could possibly imagine.
Most discussion boards allow posters to attach a "Signature" with their post containing additional information about themselves, such as their name, URL and sometimes even an advertisement.
By visiting a few forums regularly and participating in the discussions, asking and answering questions, you can build up trust with other forum members, whilst at the same time getting free exposure for your website.
Just try to make a useful contribution to the forum - be sure to read the forum rules and don't spam!
(3) Reciprocal Linking
Reciprocal linking has two main benefits for you.
Firstly, the more links that you exchange, the more chance there is that someone will follow a link from another site and land on your website.
Secondly, your website will be perceived more importantly by search engines.
The more links you have from other sites, the greater your chance of getter ranked more highly by all the search engines.
Here are some Dos and Don'ts to help you get more out of your link exchanges.
Do link with sites that will be of interest to your visitors.
Don't link with pages that have unorganised link directories with hundreds of links on each page. This won't benefit you with increased traffic or search engine rankings.
Do link with sites that have a clearly labelled "Link Directory" from their main page. You aren't likely to get much traffic from a hidden or hard to find link directory.
Don't use link farms or FFA pages. You are unlikely to get extra traffic using these methods and the search engines may penalise you.
Do use link directories to help you find link partners. Visit http://www.homebiz-direct.com/Link-Exchange-Resources.html to find popular link exchange directories.
Do stay organised. Use link exchange software, or a spreadsheet to keep track of the link exchanges you have requested and the contact details of the webmasters.
(4) Email Signatures
This is a very simple, but often forgotten way of increasing your website visitors.
Most of us are sending lots of emails a day, but many of us just sign them with just our name, or perhaps nothing at all.
Instead, why not end your emails with a short signature containing your name, a bit about your website along with the URL?
Keep the signature short (4 lines), to the point and avoid hype or SHOUTING.
You may be surprised at the extra visitors you receive through doing this. It's amazing how curiosity will lead the recipients of your email to click on your link!
(5) Using Traffic Exchanges
Finally, this is one easy way to guarantee instant hits to your website. You can build up credits for free by surfing or building up a downline to surf for you.
The downside of this method is that the visitors you receive from traffic exchanges are not as targeted as the visitors that you will receive via the other methods that I have described.
The reason for this is that people surf traffic exchanges for one reason - to earn as many credits as possible in as short a space of time as possible!
This gives you a challenge - how do you attract the attention of someone who is looking at your web page for 20 seconds or less?
Here are two tips -
Know your market - spend some time surfing on the exchange that you are advertising on and pay attention to the types of web pages being advertised. Make sure that the pages you advertise are going to interest your target market.
Use a short, simple attention grabbing page that can be read in a few seconds - there is no point advertising a huge page of text that takes 5 minutes to read. The chances are, your visitor will get bored and click on the "next" button without giving your page a fair chance.
Regularly invest some time in each of these 5 traffic generating methods and you will see your web statistics moving in the upwards direction before you know it.
Copyright 2004 Suzanne Morrison
05 Mar 2007
Suzanne Morrison is the webmaster and owner of http://www.homebiz-direct.com. To learn more about how to promote your website for free visit her Internet Marketing pages on http://www.homebiz-direct.com/internetMarketing.html.
The Territorial Web
The Net was supposed to dissolve anachronistic national borders and cultural boundaries. It was expected to vitiate distance - both physical and mental. It was hailed as the invention that will unify Mankind and harmonize (though not homogenize) civilizations, east and west.
Yet, this was not to be. As dot.coms bombed, their more veteran and more experienced brick and mortar rivals took over the Net, transforming it in the process into a giant content delivery, marketing, supply chain management, and customer relationship management platform. This evolution all but demolished the non-local nature of the early Internet. It has also brought it into the remit of existing national laws.
Moreover, governments throughout the world have become more assertive in exercising territorial jurisdiction over the hitherto ostensibly extraterritorial Net. A French court has prohibited Yahoo! from making certain content on its Web sites available to French citizens. An American court advised Yahoo! to ignore this decision. A Russian programmer was arrested by the FBI for offering a decryption software for sale in Russia (where it is perfectly legal). Governments from China to Saudi Arabia filter Web content regularly. Following the September 11 attacks, restrictive anti-terrorist legislation the world over targeted cyberspace.
But the real territorialization of the Internet - the redrawing of its internal contours and the withdrawal of its libertarian foundations - is more pernicious, all-pervasive, quotidian, and surreptitiously gradual. This is not the outcome of legal revolutions and court-driven evolution. It is piecemeal, quiet, unnoticed, often inadvertent and unintended. It is an "afterthought" rather than a premeditated "plot". It happens e-tailer by e-tailer, one Web site after the other, like the spread of a virus.
Consider these two - by no means exhaustive - examples.
Amazon and Geocities (now, Yahoo!Geocities) are two Internet establishments, two gigantic communities of users that, between them, represent a sizable chunk of all the activity on the Internet.
It has long been impossible for a non-US publisher to sell its wares (books, for instance) through Amazon or to Amazon directly. Amazon works exclusively with US publishers and distributors. To collaborate with Amazon - one of the members of a duopoly as far as B2C e-commerce goes - a non-US publisher (no matter how substantial) has to work with a US distributor and thus forgo a large portion of its revenues (payable to the distributor as commissions). Moreover, said publisher cannot even open a ZShop (Amazon's version of mom and pop store). One has to be a US resident to do so. Amazon is closed to the outside world, despite its (false) global image. It sells all over the world - but it only buys American.
This discriminatory behaviour is partly profit-motivated. It is logistically easier and cheaper to deal only with US businesses. But Barnes and Noble works directly with foreign publishers and they preceded Amazon in the book business by decades.
Yahoo!Geocities has lately instituted a new policy. It limits the size of downloads from the free home pages of members of its community. If the downloaded content from a given home page exceeds 3 Gb (extrapolated based on hourly usage) - the "offending" member's page is shut down for an hour. The member is then prompted to pay a monthly subscription fee for a Premium Service in order avoid a recurrence of this unfortunate event. This "marketing drive" is intended to compensate Yahoo!Geocities for a precipitous drop in online advertising revenues.
The "Premium" package includes "Premium Mail". But only US citizens or residents can subscribe to it. And, you guessed it right, without the Premium Mail component, one cannot complete the subscription process. Though not stated explicitly anywhere, the Premium services are closed to the outside world and are the exclusive reserve of Americans. One can get around this virtual ethnic cleansing by providing false data while registering, but this is besides the point.
The Internet is a reflection of the outside world. As economies contract, unemployment soars, personal safety vanishes, the social fabric disintegrates, and consumption slumps - countries tend to isolate themselves politically, react aggressively, and protect their national economies. Protectionism, unilateralism, and isolationism are scourges the Internet was supposed to be immune to. Little did we know.
11 Apr 2007
Sam Vaknin is the author of "Malignant Self Love - Narcissism Revisited" and "After the Rain - How the West Lost the East". He is a columnist in "Central Europe Review", United Press International (UPI) and ebookweb.org and the editor of mental health and Central East Europe categories in The Open Directory, Suite101 and searcheurope.com. Until recently, he served as the Economic Advisor to the Government of Macedonia. His web site: http://samvak.tripod.com